VP of AUDACY PROGRAMMING, MELISSA CHASE says, “We are excited about Rider bringing an authentic Texas country sound to 100.3 the Bull. He and Ann Dewig make a perfect pairing for our station to sound to show off our musical heritage with the undeniable message that 100.3 the Bull is Texas Proud!”

The station’s imaging master Randy Marx adds, “Love Rider’s swagger.  I’ve been the imaging producer for KILT for over 20 years and this is by far gonna the best sounding ‘era’ yet!”