According to BRAND MANAGER DOM NARDELLA, “Sounding SOOOOO good!! One of the things I love (and there are many) – when we play his voice dry over the ramp of a song, it doesn’t get in the way of the song.  Keeps that forward momentum rolling. Lovin’ every minute of it.”

IMAGING DIRECTOR TED KOWALSKI says, “Rider instinctively understood what sound we were after and even added in some wrinkles we didn’t even think of making the transition painless and the sound amazing!”