The Most Powerful Word Period – #201

Say NO!

Unless you’re my 16 month old baby, the word “no” is for some mysterious reason always hard for most of us adults to say. Whether it’s to your significant other, your neighbor or one of your biggest clients just merely thinking about saying the word “no” stirs up so many butterflies and anxiety that often times you end up giving in. The “no” you wanted to say becomes a begrudging fine I’ll do it. I’ll go to that thing that I don’t really want to go to. I’ll help you with that project that I really don’t have time for. I’ll take less money than I know I’m worth because I don’t want to lose you as a client.

Well I’m here to tell you that “no” is one of the most powerful words on earth.   And if you learn to use it proficiently you will be more happy, you will have more time for yourself and you will ultimately be wealthier monetarily and spiritually.

It all starts with your first “no.”  You break the cycle of people using, abusing, disrespecting and under valuing your worth and talent. “No,” I don’t want you to put an over-priced air filter in my truck. Do the oil change and quit trying to up-charge me. “No,” I don’t want you apply fluoride to my previously mentioned babies teeth because guess what? They’re going to fall out in a few years anyway!  And no you cant get away with using my work without paying me for it.

Recently, a national client of mine wanted to use my commercials for another year and was willing to pay me to come in to change out some new tags. I was honored until I found out they were only going to pay for the tag session but not the year of usage.  As this was there final offer, my agent asked if I wanted to just take the money and move on. Take a wild guess what I said?

I said “no,” I will not be taken advantage of like that.  I’m not giving away an entire year or radio and TV to a national client with deep pockets. Then I kindly instructed her to tell the ad agency that I appreciate their offer but they will have to find another voice talent.

Two days later I got the call that they’re now willing to pay close to 10 times what their original offer was all because I used the most powerful word in our language.

Use it!   I give you permission to.  And if you don’t trust me, check out this article in Fortune Magazine that backs up everything I’m trying to empower you with.

Read this if you need some definitive ways to physically say the word “no.”

Lastly, I’d love it if you shared this story with whomever you think could learn from it as well as share your own stories of how learning how to say “no” made you a better person.

Do that below…and don’t say NO!

The Most Powerful Word Period – #201

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